Momwhoknows at Pitti Bimbo in Florence, Italy!
In June I had the privilege of attending Pitti Immagine’s Pitti Bimbo 83rd edition in Florence, Italy!
One of the landmarks, Fortezza Da Basso was transformed into the ultimate children’s wear tradeshow I have ever seen! Displays were both indoors and outdoors, and the spaces were each so unique and magical.
The opening ceremony with the CEO of Pitti Immagine, Raffaello Napoleone and PR & Marketing Consultant of Pitti Immagine, Giuliana Parabiago, honoring ten global children’s wear retailers.
Throughout the area the theme for this season was, “Lucky Numbers”, which had a variety of symbolic meanings!
Each line had a number referencing their line in a unique representation.
On Day 1 I attended many fashion shows, as well as previewed many lines both haute couture and luxury brands from Cape, Lamantine Paris & Milan, Miss L. Ray, Pero, Piccola Ludo, Stella Jean, Trottolinie, & Velveteen.
Yclu’s show took their audience through various places in Italy with references to each region through its designs, colors, and decorative fabrics!
Thursday evening was a fashion frenzy from the Monnalisa show at the Palazzo Corsini, where the catwalk show was true haute couture! Twin Set by Simona Barbieri with a collaboration with VOGUE Bambini had an interactive digital mirror for children trying on outfits digitally, which was out of this world!
Salvatore Ferragamo’s mini collection, Lelly Kelly, and Dolce & Gabanna’s fruit party were all packed beyond belief!
Day 2 was another mind blowing experience at the Il Gufo show! Jungle sounds filled the air, along with an eco savvy set where models set up three dimensional animals.
Mix and match for both girls and boys in bright colors, apliques, and soft fabrics adorned the catwalk for an eye catching show!
Il Gufo’s showroom was located inside the historical fort, and their display of color stories was truly an experience!
KidzFIZZ was a concept lab set up featuring global lifestyle brands first ever in the architectural space never used before at Pitti!
EcoEthic featured brands that represent green issues using organic or biological materials produced with respect of protecting mankind.
Super Street was a section dedicated to denim focused on juniors and teens!
Miss Grant’s collection for 2017 is both elegant, trendy and exquisite couture for your mini!
Alisha V’s collection is one of the avant guard lines! This energetic collection for girls is psychedelic meets european chic!
Fun and trendy lines from Patrizia Pepe, Little Elevan, Marcelo Burlan and Pinco Pallino had eye catching apparel!
Desigual’s free standing booth screamed, summer fun, along swimwear from MC2 St. Barth’s for the entire family!
Shoe fun takeover from the brand, Minna Parikka with leather bunny ear, wings and more made me wish they made them all in my size!
I had the pleasure of spending time with the designer of MiMiSol, Imelde Bronzieri, which was an honor! Her use of colors, prints, accessories and fabrics in complete color stories is amazing!
Velveteen, one of my favorite lines, and the designer of Miss L. Ray London, Natasha Milkovich and I chatted about her line. Adore her playful and sophisticated clothing for girls! Piccola Ludo’s girly-girl line of bold and pastel colored clothing, prints was truly adorable!
Couldn’t help but pick up a copy of the July/August issue Vogue Bambini which I am featured in the shopping guide at the Pop Up stand!
Shoe brand Ria, clothing lines like Palm Springs, one of my favorite lines Lamantine Paris & Milan featured delicate and beautiful fabrics, CAPE, hats from Grevi just to name a few from many other countries, had beautiful displays that drew you right in!
Candy colored inspired colthing? Aristocrat Kids has it all! Designer Dace Zvirbule and I had a fabulous time discussing her vision for her line which was too sweet!
Seventy’s pop art inspired clothing and shoes was truly, eye catching!
Beach anyone? Kiwi Saint Tropez showcased their swimwear to casual line for boys and girls that is sure to please your little one!
Day 3 I chatted with fellow blogger, Alisha V, then previewed one of my favorite lines Twin Set Simona Barbieri, Les Coyotes De Paris, Fracomina mini, and another favorite shoe line J Kidz, Nikolia, Marina Military, Manila Grace, Yellow Submarine and Pate de Mitchumm had unique apparel as well.
Little Marc Jacobs movie theater fun theme inspired clothing is truly adorable! Loving his use of trendy graphics and color solids!
Monnalisa’s timeless line is gorgeous! From florals to solids and exquisite fabrics to accessories, your mini will adore this collection!
Nanos’ line for girls and boys is one of my favorites! The detail, color combinations and adorable accessories make this line a, must have!
Fun & Fun designer, Giovanni Catapano and I discussed his inspiration for his Spring/Summer 2017 line. His trendy, “sporty-street style”, combination of prints and graphics, bold colors scream, FUN for sure!
Billy Blush for girls, and Billy Bandit for boys is a fun and casual line for your little fashionista, using adorable color trends in this mix and match collection!
Carrement Beau takes your little fashionista in and out of the water in beautiful color stories! Z & W city chic trendy line is perfect for your little rock star!
Pitti Bimbo display of bikes, fun accessories, as well as contemorary and eco friendly furniture for children were displayed in the lifestyle section of the fair. The iconic book character, Miffy was apart of a project of the 83rd edition of Pitti Bimbo. Collaborations with children’s fashion houses Ermanno Scervino Junior, Iceberg, Il Gufo, La Stupenderia, MiMiSol, No21, Sarabanda and Twin Set designed an outfit for Miffy, as well as adorable t-shirts and matching plush dolls which a portion of the proceeds are going to a children’s chairty, OXFAM.
Fun Glasses Pop Up Store eyewear for kids focused in the world of color, and fun materials making eyewear, “cool” to wear!
Brands from Carrera, Kids by Safilo, Polaroid, The Simpsons, and my faves Zoobug and Miraflex displayed a hands on pop up.
Sports Generation focused on a 360* concept which included travel accessories, beach attire and school bags with a number of brands.
There were so many other brands that showed at Pitti which were just as amazing as the lines I highlighted.
For more information go to www.pittimmagine.com
Pitti Bimbo is a life changing experience in the children’s wear industry, focusing on every detail using all five senses.
Brands get to showcase their collections in such a unique and creative way which is exceptional!
In the past several years I have covered countless fairs and shows in the United Staes, and am blown away at my treasured experience at Pitti Bimbo in Florence!
I will certainly go back next year, and can promise you that Summer 2017 in children’s wear will be a kaleidoscope of colors, prints and materials that meets the eye!
Take it from a Mom who’s passion is fashion!