Momwhoknows.com’s coverage of Pitti Bimbo the ultimate childrenswear international event!

This month I had the opportunity to cover Pitti Bimbo at Fortezza da Basso in Florence, Italy.

This three day event included over 10,000 visitors, as well as buyers from over 80 countries featuring the largest brands, and emerging designers.

This landmark structure was one again transformed into a childrenwear fashion wonderland!

The theme was a Dance-Off, and the vibe was magical!  From live Dj’s, to dancers moving throughout the venue, special events, give aways and fun decor made this event better than the rest!

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Day 1

Children’s Fashion from Spain catwalk show for trends for Autumn-Winter 2017/18 was amazing!  A variety of brands from A-Z… Barcarola, Boboli, Clic! Shoes, CND by Condor, Desigual, Mayoral & TucTuc took the audience on an adventure!

From fairytale dresses, to urban city chic, outerwear and shoes, boots and sneakers made of leather in solids and trendy designs.

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YClu’s show featured fun prints and solids, fabrics, embellishments featured in casual and elegant clothing look after look!


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Fun & Fun’s/SHE.VER’s show took music and children’s fashion to a show stopping dance event!  From street style looks, incorporating innovative fabrics, use of eco fur, trendy embellishments, sporty chic to couture looks, this show was amazing!

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Monnalisa’s fashion show exclusive event at the Stazione Leopolda was in one word… elegant!  It began with photo oppurtunities past the entrance into the cocktail party.  A virtual reality glasses set up for the new Monnalissa Living line by Savio Firmino.  Guests could design a bedroom in their choice of beautiful furnishings.  Afterwards their show was magical!  Look after look, one more beautiful than the next adorned the catwalk.


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Day 2

KidsFizz catwalk show featured brands Alitsa, Andorine, Le Mu, Little Ones, Mr. Uky, Paade Mode, & Sarah Jane Vivetta.  Minis sat in the audience observing the variety of looks coming down the runway.

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The Apartment show brands taking over the catwalk were Cape, Lamantine Paris & Milan, Miss L. Ray, Pero, Piccola Ludo, The Small Gatsby, & Trottolini e Velveten.  Each brand was uniquely luxurious with exquisite fabric and designs showcasing Autum/Winter 2017/2018 trends for sure!


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From the Kids Rave to Dance Off, events throughout Fortezza Da Basso was one of a kind fun!

For all three days each building featured a variety of fashion from casual to contemporary and couture clothing, accessories, shoes, and lifestlye products.

Brands were both grouped as well as in free standing stands which made it easier for buyers and guests. Sections like KidsFizz concept lab, Apartment included contemporary of luxury lifestyle collections, Kids Evolution, The Nest a small Pop-Up of small international brands, the Central Pavilion luxury clothing for infants, EcoEthic, Sport Generation, & Super Street denim collections.

Twice a year Pitti Bimbo highlites a charity and this year it was the Fashion Comics OxFam Project with the Pink Panther as the muse for designers.  A variety of brands produced a look in which a portion of sales will be donated to the OxFam Project.  Brands Mimisol, Monnalisa, N21, Ermanno Scervino & TwinSet Simona Barbieri created one of a kind looks!

Editorials was a section dedicated to the Mini traveler and family pets.  Accessories and unique products were displayed for all to see and touch.

Fun Glasses collaborated with MIDO, the leading brand in children’s eyewear which had a display of trendy spectacles.

Over 100 books from small publishing houses all over the world were apart of, The Extraordinary Library section.  This display drew many buyers and attention to this unique section.

Fashion, accessories, footwear, and lifestyle trends for Fall/Winter 2017/2018 will reflect a variety of color pallets of yellow, green and wine and warm tones/metallics, & rich and soft colors of antique pink, neutrals and shades of grey.  Fun details using innovative materials in embellishments in both casual and luxury brands make each brand stand out.  Plaids, stripes, florals amd prints incorporating these color pallets will be sure to please your mini!

Pitti Bimbo’s international fair is one of Europe’s leading event in childrenswear for sure!

Take it from a Mom who hopes to be back to Pitti Bimbo June’s show highlighting children’s fashion & bring trends back to you!


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